03 - THE IDENTITY
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
Old Identity Design
New Identity Design
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
Governance for a Global Identity
04 - STATIONERY & MERCHANDISE
All the merchandise has been changed and re-designed right from bags to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for BECIS’s new identity, where we have done internal branding, created a short video that reveals the new brand identity, etc.
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
