Digital Marketing Executive
Digital Marketing Executive

Job Description

Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leadsMarketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaignsUsing Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaignMonitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Roles and Responsibility

  • Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

  • Performing  activities relating to Search Engine Optimization on a continuous basis

  • Creating and executing SMS and E-mail based marketing campaigns

  • Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

  • Reviewing and actively managing the website and other online assets and sources

  • Promoting employer’s products and/or services in the digital space

  • Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

  • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

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