Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns
Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign
Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
Roles and Responsibility
Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
Performing activities relating to Search Engine Optimization on a continuous basis
Creating and executing SMS and E-mail based marketing campaigns
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
Reviewing and actively managing the website and other online assets and sources
Promoting employer’s products and/or services in the digital space
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.