Digital Marketing Executive

Job Description

  • Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads

  • Marketing of digital products such as websites and mobile applications in both ways – Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns

  • Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral Youtube videos or any online marketing campaign

  • Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.

Roles and Responsibility

  • Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness

  • Performing  activities relating to Search Engine Optimization on a continuous basis

  • Creating and executing SMS and E-mail based marketing campaigns

  • Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc

  • Reviewing and actively managing the website and other online assets and sources

  • Promoting employer’s products and/or services in the digital space

  • Using and researching the internet and new media to reach new customers, generate leads and retain existing customers

  • Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.

Skills required

  • Should be highly up-to-date with advances in web technology

  • Must know all about social networking and viral marketing campaigns

  • Must be efficient in using technical language effectively, using all the appropriate internet jargon, and they should know what makes a product innovative in the digital world

  • Should be comfortable writing and communicating effectively about technology. They

  • Must be able to think creatively about innovative approaches to marketing.

  • Minimum 1 years of experience in a similar domain +Marketing background is a must 

Apply For Opening

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