One of the pioneers of this devotional poetry was Sant Tukaram, fondly called as Tukobaraya. He was a 17th-century saint who believed in egalitarianism and brought a new meaning to the “Varkari” (pilgrimage) tradition. Varkaris worship one of the forms of Lord Krishna called “Vitthal” and undertake an annual pilgrimage (“Dindi”) to Pandharpur, the hometown of Vitthal. Tukobaraya brought this Varkari devotion at the forefront of pan-India literature through his poetry. Hence, the pilgrimage is now popularly known as “Sant Tukaram Dindi”.
The team now not only features the Dindi every year but also uses this platform to spread awareness about social issues across the community and its villages. “Paani Vaachva” (Save water), “Waari Tichi” (For Women Empowerment) and “Netra Waari” (Eye Donation) are some of the issues that have been addressed through catchy phrases, visuals, infographics, illustrations and videos. This is the perfect example of how a community is built around great and relevant content on social media, and how this community then becomes a medium for propagating your message.
We are proud to have one of the team members, Onkar Mahamuni, onboard One Zero Eight!
Here’s a short film onFacebook Dindi’s unique journey of 7 years!