Digital Marketing & Creative Design for a Leading Automobile Brand
Digital Marketing & Creative Design for a Leading Automobile Brand
Digital Marketing & Creative Design for a Leading Automobile Brand
Digital Marketing & Creative Design for a Leading Automobile Brand
Services
Services
Sector
Sector
Digital Strategy | Creative Design
Digital Strategy | Creative Design
Automotive Services
Automotive Services
TVS Automobile Solutions Private Limited (TASPL) hived off its Breakdown Assistance Business into a separate entity christened TVS Auto Assist India Limited in the year 2015. TVS Auto Assist is one of the largest networks in India. They provide 24×7 Breakdown Assistance to customers, operating in Business to Business (B2B) and Business to Consumer (B2C) segments. They have three pillars to serve customers’ viz., 24×7 multilingual Call Centres, Own Patrol, and Authorized Service Providers.
TVS Automobile Solutions Private Limited (TASPL) hived off its Breakdown Assistance Business into a separate entity christened TVS Auto Assist India Limited in the year 2015. TVS Auto Assist is one of the largest networks in India. They provide 24×7 Breakdown Assistance to customers, operating in Business to Business (B2B) and Business to Consumer (B2C) segments. They have three pillars to serve customers’ viz., 24×7 multilingual Call Centres, Own Patrol, and Authorized Service Providers.
01 - THE CHALLENGE
Strengthen TVS Auto Assist’s digital presence and stand out in a competitive automobile service market. The challenge was to communicate its 24×7 reliability, pan-India network, and three service pillars while simplifying complex service information into engaging, consistent content across digital and print platforms.
02 - THE OBJECTIVES
Build strong brand awareness and a recognizable digital identity through strategic marketing, engaging visuals, and informative campaigns that highlight nationwide support and position TVS Auto Assist as a trusted roadside assistance partner.
01 - THE CHALLENGE
Strengthen TVS Auto Assist’s digital presence and stand out in a competitive automobile service market. The challenge was to communicate its 24×7 reliability, pan-India network, and three service pillars while simplifying complex service information into engaging, consistent content across digital and print platforms.
02 - THE OBJECTIVES
Build strong brand awareness and a recognizable digital identity through strategic marketing, engaging visuals, and informative campaigns that highlight nationwide support and position TVS Auto Assist as a trusted roadside assistance partner.
01 - THE CHALLENGE
Strengthen TVS Auto Assist’s digital presence and stand out in a competitive automobile service market. The challenge was to communicate its 24×7 reliability, pan-India network, and three service pillars while simplifying complex service information into engaging, consistent content across digital and print platforms.
02 - THE OBJECTIVES
Build strong brand awareness and a recognizable digital identity through strategic marketing, engaging visuals, and informative campaigns that highlight nationwide support and position TVS Auto Assist as a trusted roadside assistance partner.
03 - #WeStandWithKerala
03 - Raymond Event Interchange 2016
During the Kerala floods, TVS Auto Assist supported relief efforts by deploying towing trucks to rescue stranded vehicles and donating to the Kerala Government. Campaign posters and social media shared emergency numbers and safety tips. Within 21 days, the initiative helped assist 2,634 affected cars.
During the Kerala floods, TVS Auto Assist supported relief efforts by deploying towing trucks to rescue stranded vehicles and donating to the Kerala Government. Campaign posters and social media shared emergency numbers and safety tips. Within 21 days, the initiative helped assist 2,634 affected cars.
04 - #MorePowerToHero
For International Women’s Day, TVS Auto Assist launched the Women Assist campaign celebrating women employees. They received greeting cards and a one-year assistance voucher offering 24×7 nationwide support, night-time help, GPS tracking, and regular updates shared with their family members.
For International Women’s Day, TVS Auto Assist launched the Women Assist campaign celebrating women employees. They received greeting cards and a one-year assistance voucher offering 24×7 nationwide support, night-time help, GPS tracking, and regular updates shared with their family members.
05 - #BeTheChange
TVS Auto Assist partnered with the Indian Road Safety Campaign during the 30th National Road Safety Week to promote road safety among youth. Through Twitter posts and a contest, followers shared experiences and tips for a chance to win gift hampers.
TVS Auto Assist partnered with the Indian Road Safety Campaign during the 30th National Road Safety Week to promote road safety among youth. Through Twitter posts and a contest, followers shared experiences and tips for a chance to win gift hampers.
06 - #GuessKaGame
For International Women’s Day, TVS Auto Assist launched the Women Assist campaign celebrating women employees. They received greeting cards and a one-year assistance voucher offering 24×7 nationwide support, night-time help, GPS tracking, and regular updates shared with their family members.
For International Women’s Day, TVS Auto Assist launched the Women Assist campaign celebrating women employees. They received greeting cards and a one-year assistance voucher offering 24×7 nationwide support, night-time help, GPS tracking, and regular updates shared with their family members.
07 - #EmotionValiFriendship
During Friendship Day, TVS Auto Assist launched an engaging social media campaign encouraging followers to celebrate friendships. Users participated by answering fun questions and tagging friends they shared memorable moments with, creating emotional connections and boosting interaction with the brand.
During Friendship Day, TVS Auto Assist launched an engaging social media campaign encouraging followers to celebrate friendships. Users participated by answering fun questions and tagging friends they shared memorable moments with, creating emotional connections and boosting interaction with the brand.
08 - #WeWantFreedom
We proposed an Independence Day campaign for TVS Auto Assist, personifying cars seeking freedom from issues. Users shared stories, with winners receiving goodies and featured across social media and YouTube.
We proposed an Independence Day campaign for TVS Auto Assist, personifying cars seeking freedom from issues. Users shared stories, with winners receiving goodies and featured across social media and YouTube.
09 - Outdoor Marketing
At the Auto Expo Chennai 2018, TVS Auto Assist promoted brand awareness through an outdoor stall and launched a toll-free roadside assistance number. Marketing collaterals showcased services, and additional materials were developed for a white-label partner to communicate key offerings.
At the Auto Expo Chennai 2018, TVS Auto Assist promoted brand awareness through an outdoor stall and launched a toll-free roadside assistance number. Marketing collaterals showcased services, and additional materials were developed for a white-label partner to communicate key offerings.
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