Digital-first is the new way of life for us. In today’s day and age, the internet has become more of a necessity rather than a choice, especially for the millennials and Gen Z people. The need to stay connected all the time has evolved so much more in the last...
“The best minds of my generation are thinking about how to make people click ads.” –Jeff Hammerbacher Innovation and creativity are the stepping stones for successful businesses today, and we’re seeing a lot of that coming into play these days. Every business or brand...
Creating a memorable brand in this digital era is competitive. The world around us is changing every day, and often at speeds that we cannot match. In the age of digital transformation and digital-first cultures, it is very important for us to keep track of how we...
A right fragrance can make all the difference Advertisers and brand builders undertake many ways to promote their products and impress their customers. To create memorable brand experiences they use various stools. One of it is Smell Advertising, an innovative way pf...
Don’t get me wrong, I am not supporting the ‘Giant Cheeto’ and this blog isn’t about the great American presidential elections. However, the dude has a point and that is exactly what we are going to explore here! I am going to enlist all the ways in which a brand...