Dunzo is an Indian company that provides delivery services across many locations in India. It operates as Bike Taxi Service with its headquarters in Bengaluru. It was founded by Mr. Kabeer Biswas, along with co-founders Ankur Agarwal, Dalvir Suri and Mukund Jha in 2014. It became the first direct investment in India.
Journey from whatsapp to all over India
Dunzo was launched as a WhatsApp Service all over India. They created a WhatsApp group where people could order anything and the team could deliver it to their doorsteps. During the initial stages, the founder himself used to deliver it to the locations across Bengaluru. It gained momentum to deliver anything and everything from cow dung to breast milk.
Dunzo has its marketing game strong. It used a very profound strategy to become the first mover’s advantage in India. Notably, Dunzo has not made any investments on an influencer or celebrity endorsements.
Indian Millennial’s caught attention through its quirky and unmatched marketing sense. The creative and clever copies and humour have built its own recall value.
Bollywood References
It walks with the trend and has a clever strategy to have eye-catching creatives to hit the bulls-eye. It uses Bollywood phrases, dialogues and references to seek attention. Its daily offers are usually woven around strong song or movie titles.
Moment Marketing
Dunzo is quick on its feet and always comes with content relevant to the events taking place in the environment around. It has its own quirkiness to capture the attention of people around the corners of Social Media.
Comic Series
Dunzo has its unique way of engagement, it launched its own Comic Series to increase engagement called “Dunya Ki Duniya” revolving around a character called “Dunya” and her everyday instances. This even helped them gain followers and capture the market.
Meme Marketing
Dunzo even explored the Memes market to gain faster momentum. It has been an active trend follower concerning memes and marketing. As soon as a new format becomes trending on the internet, Dunzo is quick to adapt to it.
Meme Marketing
Dunzo even explored the Memes market to gain faster momentum. It has been an active trend follower concerning memes and marketing. As soon as a new format becomes trending on the internet, Dunzo is quick to adapt to it.
Partnership Marketing
Dunzo left no room left, it has strong handholding in organic marketing. It even laid hands in Partnership Marketing.
Dunzo has been a strong player in marketing. It shows how great content turn tables around and captures the market. Using catchy words it really made its strong presence and caught the market successfully.
Dunzo in less time has reached greater heights. The success of Dunzo’s marketing is proved by the fact that it has become a Verb – Lets Dunzo It! Just like “Google It”!
Mastering the art of Right-Fit Marketing can help reach great heights and give long-lasting results. Dunzo with right strategy has proved jaw dropping success. It’s possible from simplest, yet most effective ways to boost efforts and increase profits.
Dunzo proved that understanding the terms and creating a strategy to meet your brands needs will make the success sound. LetsDunzo the strategy and align the right strategy to the brand goals to uplift the growth.