Job Description
Your strategy is the canvas where paid ads turn into profit. Come join us
Experience : 1-2 years
Responsibilities :
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Market Analysis : Conduct comprehensive trend analysis and explore targeting options to ensure campaigns stay ahead of the curve.
- Strategic Campaigns : Design, execute, and maintain ROI-focused targeted ad campaigns that drive business growth.
- Continuous Optimization : Continually optimize campaign components, including keyword strategy, ad copy, bid prices, cost metrics, and audience targeting.
- Compelling Copy : Craft compelling ad copy that prioritizes conversions and engagement.
- Campaign Enhancement : Optimize existing ad campaigns to improve performance and efficiency.
- E-Commerce Expertise : Utilize knowledge of Amazon Ads, Flipkart Ads, and other E-Commerce platforms to run effective ad campaigns.
- Testing Excellence : Actively measure and execute A/B split testing to ensure optimal campaign performance.
- Performance Insights : Analyze campaign performance and compile monthly reports, offering key takeaways and actionable suggestions.
- Client Collaboration : Recommend and collaborate with clients and the marketing team on content and landing page creation to enhance campaign performance.
- Tracking Mastery : Set up conversion tracking and retargeting pixels for comprehensive campaign analysis.
- Industry Awareness : Stay updated on the latest advertising trends and incorporate them into strategies.
- Programmatic Proficiency : Experience with Programmatic Advertising is considered a plus.
- Analytical Tools : Utilize analytics tools such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking.
- Team Collaboration : Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Preferred Qualifications
- Meta/Blueprint certification is a plus
- A minimum of 1-2 years of hands-on experience in paid media management.
- Excellent written and verbal communication skills.
- Should be a multi-tasker.