Citedata helps organisations catalogue and access large volumes of data without depending on a handful of data experts. OneZeroEight partnered with Citedata to build a brand identity that reflects reliability, simplicity, and technical credibility a constant partner for an ever-evolving data landscape.
Citedata entered the data management space
as a young product needing to earn trust quickly.
The challenge was to position a fairly technical, infrastructure-heavy product through a brand that felt approachable, dependable, and distinct from generic "data tools."
To create a brand that establishes Citedata as a constant, reliable partner for organisations navigating growing data complexity communicating clarity, structure, and confidence at every touchpoint, from logo to business collateral.
04 - BRAND STORY
The brand mark combines four ideas:
π for infinite precision, the Pi symbol as the brand’s mathematical root, an embedded systems circuit motif, and the letter P. Together, they form a distinctive icon that balances technical depth with a confident, memorable identity.
05 - SYMBOL CONSTRUCTION
Where Mathematics
Meets Engineering
The Pinetics mark merges the Pi symbol, a stylised P, and circuit-board connectors to represent mathematics and electronics engineering. Encased in a circular badge, it remains clear, scalable, and effective across both digital and physical brand touchpoints.
06 - COLOUR & TYPOGRAPHY
05 - SYMBOL CONSTRUCTION
Every Touchpoint, One Voice.
OneZeroEight created Pinetics’ complete identity system, delivering consistent branding across logo, stationery, apparel, presentations, and digital touchpoints.
