Brand Strategist
Shape how ambitious brands talk, think, and show up. You'll lead positioning work for clients ranging from early-stage startups to category leaders.
Team
Brand Mind • Strategy & Positioning
Type
Full-time
Location
Pune • On-site
Experience
3–6 years
About the role
Brand Mind is where every project at the studio begins. As Brand Strategist, you'll lead the thinking that designers and writers build on — positioning, messaging, naming, and brand architecture for two to three clients at a time.
This isn't strategy as a deck. It's strategy as the foundation that survives every internal debate, every stakeholder presentation, and every design revision. You'll spend as much time interviewing CEOs and customers as you do writing — because the best positioning comes from listening, not brainstorming. We work in long engagements typically 12–20 weeks per brand, which means depth, not throughput.
What you'll do
Lead positioning and messaging work for two to three concurrent clients, from kickoff to delivery
Run stakeholder interviews, competitive audits, and customer research that informs every brand decision
Write the strategy documents that designers, writers, and engineers will read twice and bookmark
Co-lead client presentations and defend strategic choices with conviction and clarity
Partner with the design team to stress-test positioning against real visual identity work
Contribute to our internal frameworks — how we run discovery, how we structure brand briefs, how we ship strategy
What you bring
3–6 years doing brand strategy at an agency, in-house team, or as a respected independent
A writing sample that proves you can think on the page, not just in meetings
Comfort with both qualitative research (interviews) and quantitative signals (analytics, surveys)
The ability to explain a strategic choice in one sentence to a CMO who doesn't have time for nuance
Curiosity about businesses, categories, and markets — you read 10-K filings for fun, or at least without complaint
Bonus, not required
Experience working with founders or executive teams (not just marketing departments)
A background in journalism, anthropology, or social sciences
A published body of work — newsletters, essays, talks, or industry writing
Familiarity with brand systems beyond positioning — naming, verbal identity, messaging architecture
What this role is not
This isn't a research-only seat. You won't be running surveys and handing reports to someone else to interpret. You'll be in the room when decisions get made, with the authority to push back when the strategy is wrong. If you want to think, write, and persuade in equal measure — this is the role. If you want to specialize in just one of those, the team-specific roles fit better.
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