Relaunching most preferred recipe book
Relaunching most preferred
recipe book
Relaunching most preferred recipe book
Relaunching most preferred recipe book
Services
Services
Sector
Sector
Rebranding | Photoshoot | TVC | Radio | Outdoor
Rebranding | Photoshoot | TVC | Radio | Outdoor
Recipe Book / Culinary Content
Recipe Book / Culinary Content
Nitin Prakashan has been publishing this book for the last 15 years. As the name suggests USP of the product is the accuracy in the recipe preparation and measurements given. Each recipe is followed by special tips provided by the writer- Mrs. Jaishree Deshpande. Well-known writer P. L. Deshpande and his wife Sunita Deshpande had complimented Jaishree Tai for her cooking skills.
Nitin Prakashan has been publishing this book for the last 15 years. As the name suggests USP of the product is the accuracy in the recipe preparation and measurements given. Each recipe is followed by special tips provided by the writer- Mrs. Jaishree Deshpande. Well-known writer P. L. Deshpande and his wife Sunita Deshpande had complimented Jaishree Tai for her cooking skills.
Brand Communication
Brand Communication
Books are 100% judged by their covers. There are two
categories. The first one is pure veg recipe and the second
one is a veg + Nonveg recipe. We have chosen a green
colour for the veg book. and yellow colour for There are
650+ recipes veg + Non-Veg. A book that provides a
guarantee of the recipe given and instills the confidence that
anyone can cook now. That’s we have come up with “Ata
Ekahi Recipe chuknar nahi” as our brand positioning.
Books are 100% judged by their covers. There are two categories. The first one is pure veg recipe and the second one is a veg + Nonveg recipe. We have chosen a green colour for the veg book. and yellow colour for There are 650+ recipes veg + Non-Veg. A book that provides a guarantee of the recipe given and instills the confidence that anyone can cook now. That’s we have come up with “Ata Ekahi Recipe chuknar nahi” as our brand positioning.
Books are 100% judged by their covers. There are two categories. The first one is pure veg recipe and the second one is a veg + Nonveg recipe. We have chosen a green colour for the veg book. and yellow colour for There are 650+ recipes veg + Non-Veg. A book that provides a guarantee of the recipe given and instills the confidence that anyone can cook now. That’s we have come up with “Ata Ekahi Recipe chuknar nahi” as our brand positioning.
Food Photography
Food Photography
Food Photography
For various sections in this book, we prepared each dish to capture aesthetically beautiful and tempting visuals. To highlight the vibrancy of the food, we used colourful elements and spices for garnishing.
Food photography has the power to appeal to consumers’ emotions, making them pause, look, and crave a taste. Every cuisine has a distinct personality, and it’s important to bring that uniqueness forward. We achieved this by capturing rich, appetizing imagery.
For various sections in this book, we prepared each dish to capture aesthetically beautiful and tempting visuals. To highlight the vibrancy of the food, we used colourful elements and spices for garnishing.
Food photography has the power to appeal to consumers’ emotions, making them pause, look, and crave a taste. Every cuisine has a distinct personality, and it’s important to bring that uniqueness forward. We achieved this by capturing rich, appetizing imagery.
Brand Ambassador
Brand Ambassador
Brand Ambassador
A popular Marathi film actor, Siddharth Chandekar, along with well-known actress Aarti Wadgablakar, was featured to promote the campaign ‘आता एकही रेसिपी चुकणार नाही.’ Their presence made the campaign more relatable for young married couples, while also strengthening recall value for the book.
A popular Marathi film actor, Siddharth Chandekar, along with well-known actress Aarti Wadgablakar, was featured to promote the campaign ‘आता एकही रेसिपी चुकणार नाही.’ Their presence made the campaign more relatable for young married couples, while also strengthening recall value for the book.
TVC
TVC
TVC
To represent the young generation actor Siddharth Chandekar was shown as a protagonist in the advertisement. He was shown cooking
independently in the kitchen. This advertisement was broadcasted on colours Marathi channel during the festive season. The Aston band of the
book was also flashed during Colors Marathi’s Mejwani PariPurna Kitchen, which is a popular recipe show.
Collaboration with Marathi Channel & Radio
Collaboration with Marathi Channel & Radio
Collaboration with Marathi Channel & Radio
Recipe being in the Marathi language we opted to go with Colors Marathi’s Mejwani PariPurna Kitchen, a popular channel amongst a number of
women in Maharashtra.
Explore work
AI & Tech
Turinton AI
End to End Branding of Global AI Tech Company
AI & Tech
iauro
Built brand communication and digital experience for an enterprise AI transformation company.
AI & Tech
DataPhi
Created brand identity and UX for a data analytics and intelligence platform.
Finance
Vayana Network
Improved usability and clarity for a complex fintech platform.
Explore work
AI & Tech
Turinton AI
End to End Branding of Global AI Tech Company
AI & Tech
iauro
Built brand communication and digital experience for an enterprise AI transformation company.
AI & Tech
DataPhi
Created brand identity and UX for a data analytics and intelligence platform.
Finance
Vayana Network
Improved usability and clarity for a complex fintech platform.
Education
WPU GOA
Built an education brand system and digital experience for a new-age university.
Explore More Work
