Services
Sector
Brand Strategy | Identity Design | Communication
Electronic Data Interchange Solution Provider
As Brazil's leading EDI (Electronic Data Interchange) solutions provider, Sintel transforms the automotive supply chain by enabling end-to-end digitalization of critical data flow between automotive manufacturers and suppliers, driving scalability and operational excellence.
01 - THE CHALLENGE
Our challenge was to create a brand identity that embodies Sintel's innovative role as a partner in customers' end to end data orchestration and supply chain digitalization journey. The identity needed to scale with the business and effectively communicate Sintel's unique approach to redefining the industry.
02 - WHAT WE DID
We employed an insights-based approach to understand the brand through studying the 4C’s: COMPANY, CATEGORY, CUSTOMER, AND COMPETITION. By getting a first-person view of the current gap in the market with respect to communication and connection of the brand with its core idea. The core idea conveyed by businesses in the EDI domain lacked a new-age approach, as this domain was primarily tech-focused. That's where we struck the chord and created a distinct positioning and brand identity by weaving a narrative of CONNECT. SCALE. EVOLE.
Brand Core
To enable digital SC strategy for organizations by being their extension and a catalyst in the process, through Sintel's one size fits all supply chain data and consulting services that enables reactive and proactive monitoring, as well as automated flow of SC data through our plug and play solutions accessible anytime and from anywhere.
Brand Essence
To enable digital SC strategy for organizations by being their extension and a catalyst in the process, through Sintel's one size fits all supply chain data and consulting services that enables reactive and proactive monitoring, as well as automated flow of SC data through our plug and play solutions accessible anytime and from anywhere.
03 - BRAND TONE OF VOICE
Brand Story
End to End Solutions
A line with two dots on each end symbolizes completeness. A conclusiveness of thoughts, approaches, and ideas. The visualization shows clarity in our thinking process and vision, such that it leaves negligible or no margin for loopholes and errors. We are able to execute an idea from start to finish in a seamless fashion leading to a value add to our customers' business. It shows that we are a partner in our client's journey from start to end.
04 - Mapping Their Services to
Brand Communication
05 - Brand Colour Pallete,
Motif & Composition
The colours are inspired by the moodboard which was created for Sintel. Moodboard is a type of visual representation of images & samples of objects in a composition and they are based on a set topic.
Our composition system is elegant in its sheer simplicity of use. By defining the grid based on the logo, the system stays flexible and beyond easy to apply. We've looked at different frame variants and how type works in different layouts.
07 - WEBSITE
