Services
Sector
Insights | Rebranding | Packaging Design | Marketing Strategy
Hospitality
Nandu’s Paratha isn’t just a restaurant; it’s a family legacy brought to life. The brand’s recent rebranding aimed to capture this essence, weaving the founder’s story and passion for food into a memorable brand identity.
01 - THE CHALLENGE
Nandu’s Paratha isn’t just a restaurant; it’s a family legacy brought to life. The brand’s recent rebranding aimed to capture this essence, weaving the founder’s story and passion for food into a memorable brand identity.
02 - THE OBJECTIVES
The rebrand introduced a friendly illustrated founder as the brand face, supported by storytelling visuals and a cohesive, modern identity system that enhanced emotional connection and consistency.
03 - Brand Book
The IIFL Housing Loans Brand Book ensured consistent marketing by defining vision, logo usage, colors, fonts, and guidelines, improving efficiency, maintaining visual consistency, and strengthening overall brand credibility across all communication channels.
03 - Brand Communication
The rebranding of Nandu’s Paratha House went beyond the logo, starting with team interactions, outlet visits, and customer insights to build a strong brand strategy. This included clear positioning and a communication approach tailored to the audience.
The refreshed identity, featuring a friendly mascot and traditional essence, resonated well with customers. It sparked conversations around the brand’s heritage and passion for food, creating a strong emotional connection that led to increased customer engagement, improved brand recall, and stronger loyalty over time.
04 - Timeline Illustration
The rebranding of Nandu’s Paratha House included timeline illustrations showcasing Nandukumar’s journey from salesman to foodpreneur. This visual storytelling added depth to the brand, strengthening emotional connection and highlighting the restaurant’s growth and heritage.
05 - Brand Collateral Designs
By weaving their story into the visual identity, Nandu’s Paratha transformed from a restaurant into a brand with a soul, capturing hearts and taste buds alike.
