Services
Sector
Rebranding | Website | Merchandise
Renewable Energy
BECIS isn't a brand that lives on billboards or social feeds. It lives in boardrooms, procurement reviews, and multi-year energy infrastructure contracts. As a distributed energy solutions provider partnering with some of the world's largest commercial and industrial customers, BECIS operates in a category where trust isn't built through visibility - it's built through credibility. The company's capabilities were real: renewable energy, combined heat and power, waste heat recovery, storage systems, and end-to-end energy management. But the brand didn't reflect the scale or sophistication of what was being delivered. We were brought in to close that gap.
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
01 - THE CHALLENGE
BECIS had a capability–perception gap:
02 - THE OBJECTIVES
Position BECIS as a leading Energy-as-a-Service provider that large and mid-enterprises take seriously at first glance. Build an identity system mature enough for global boardrooms, consistent enough for multi-market deployment, and distinctive enough to stand apart in a sector where every competitor defaults to the same visual language of green gradients and solar panel photography.
Moving Forward
Transformation & conversion is a key aspect of energy
03 - THE IDENTITY
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
The identity shifts from a static, traditional mark to a sharper, more dynamic system that reflects engineered energy and forward momentum. The red slashes evolve into a core visual cue, signifying flow, power, and continuity while the bold, geometric typography brings precision, clarity, and a more contemporary presence.
Together, the new identity aligns the brand with the scale, sophistication, and movement of BECIS’s solutions.
Old Identity Design
New Identity Design
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
04 - BRAND BOOK
Governance for a Global Identity
For a B2B company across markets and touchpoints, brand guidelines aren’t a formality—they’re infrastructure. The BECIS brand book acted as a governance system, ensuring consistency across every interaction. In B2B, consistency isn’t aesthetic—it builds cumulative trust.
04 - STATIONERY & MERCHANDISE
All the merchandise has been changed and re-designed right from bags to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for BECIS’s new identity, where we have done internal branding, created a short video that reveals the new brand identity, etc.
Brand Identity Design Concept:
TRIQUETRA
The rebrand needed a visual identity that could carry the weight of VishwaRaj's philosophy. The Triquetra a Celtic symbol meaning "three-cornered" became the creative foundation. Not for its heritage, but for its inherent structure. The Triquetra represents interconnected trinities, and for VishwaRaj, we mapped it to the three pillars the brand was built on: trust, care, and compassion. Three values, inseparable and continuous exactly as the symbol depicts them. The interlocking form also visually reinforced the Saathidaar promise partnership, togetherness, an unbroken loop between hospital and patient. It gave VishwaRaj an identity that felt meaningful rather than medical, distinctive rather than clinical.
