Services
Sector
Branding | Website | Merchandise | Marketing Strategy
Automotive and Engineering
ADM Group is a 26-year-old group focused on manufacturing automotive OEMs right from EGR tubes, and stabilizer bars to heat exchangers. Apart from automobile OEM ADM Group is also operational in logistics and future mobility domain.
THE CHALLENGE
Being in the market for 26 years with 7 companies under the group, the problem statement was to bring uniformity in the branding of all 7 companies to make it look seamless and instigate faster recall and brand association with the umbrella group.
THE OBJECTIVES
To create a unified brand identity for a leading automotive OEM manufacturer, boosting recognition across their 7 companies. The messaging would highlight its heritage while positioning it as a future-focused leader in the emerging market of futuristic mobility.
KEYWORD MAPPING
Through close collaboration with ADM Group stakeholders and facility visits, we identified key attributes defining the brand: a visionary outlook, delivery-driven approach, and ambitious future focus. A strong emphasis on partnership reinforced its collaborative nature, while confidence in its capabilities shaped the foundation for a brand identity that blends forward-looking innovation with engineering excellence in the automotive sector.
LOGO MOTION
A logo animation that visually communicates ADM Group’s evolution and their commitment to staying ahead of the curve, with a visionary and collaborative spirit. The animation incorporates elements that morph from traditional automotive imagery to more futuristic representations, symbolizing their transition into the future of mobility.
REBRANDING
To ensure consistency across all seven companies, we created a unified visual language, messaging framework, and brand voice, supported by a style guide defining colors, typography, imagery, and applications.
BRAND BOOK
A brand book served as a central guide for maintaining brand consistency across all applications, from marketing materials to employee communications. This book would encompass everything from the logo usage guidelines, colour palettes, typography specifications, and even tone of voice to be used in written communication.
STATIONARY & MERCHANDISE
The consistent brand messaging across every touchpoint was ensured by designing all company collateral, from business cards and letterheads to notebooks, envelopes, employee ID cards,
T-shirts, pens, and diaries, to reflect the new ADM Group identity. This comprehensive approach strengthens brand recognition and fosters a unified image for both internal and external audiences.
PRINT MEDIA
We created a print media plan to showcase ADM Group’s rebranding through flyers, brochures, and event standees, ensuring wider reach, strong visibility, and consistent brand awareness.
WEBSITE
The ADM Group website was transformed into a dynamic hub with interactive features, explainer videos, and clear navigation, showcasing capabilities and strengthening its position in the automotive industry.
