Brand identity design of a new age tech company
Brand identity design of a new age tech company
Brand identity design of a new age tech company
Brand identity design of a new age tech company
Services
Services
Sector
Sector
Branding & Marketing • Website • Insights & Positioning
Branding & Marketing • Website • Insights & Positioning
IT Services
IT Services
iauro solves complex business problems by leveraging continuously evolving new-age technologies, driven by a design thinking approach. By combining innovation with a deep understanding of user needs, the brand creates solutions that are not only technically robust but also meaningful and effective in real-world applications.
iauro solves complex business problems by leveraging continuously evolving new-age technologies, driven by a design thinking approach. By combining innovation with a deep understanding of user needs, the brand creates solutions that are not only technically robust but also meaningful and effective in real-world applications.
01 - BRAND PHILOSOPHY
01 - BRAND PHILOSOPHY
At iauro, they believe
At iauro, they believe
"People should drive the technology not the technology driving people"
"People should drive the technology not the technology driving people"
"People should drive the technology not the technology driving people"
They are defined by curiosity, resilience, and resourcefulness.
They are defined by curiosity, resilience, and resourcefulness.
They are defined by curiosity, resilience, and resourcefulness.
They are defined by curiosity, resilience, and resourcefulness.
02 - BRAND PILLARS
02 - BRAND PILLARS
03 - BRAND STORY
Zen is a Japanese school of Mahayana Buddhism emphasizing the value of meditation and intuition rather than ritual worship or study of scriptures.
Zen is a Japanese school of Mahayana Buddhism emphasizing the value of meditation and intuition rather than ritual worship or study of scriptures.
Zen
Zen
Zen
ZenWe used an EnsŌ while creating a brand identity for iauro.
EnsŌ (formerly spelled ensŌ) is a sacred symbol of Zen Buddhism, which is also known as 'circle of enlightenment.
It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the ensŌ symbol few of them are:
Elegance, One-Mindedness and Strength.
ZenWe used an EnsŌ while creating a brand identity for iauro.
EnsŌ (formerly spelled ensŌ) is a sacred symbol of Zen Buddhism, which is also known as 'circle of enlightenment.
It is drawn using a singular brushstroke as a meditative practice, as it allows for no modifications. There are many different meanings of the ensŌ symbol few of them are:
Elegance, One-Mindedness and Strength.
Zen + Aura = EnsŌ Symbol
Zen + Aura = EnsŌ Symbol
Macron (Horizontal Line)
Macron (Horizontal Line)
A macron is a diacritical mark: it is a straight bar (-) placed above a vowel. We have incorporated a horizontal line in an identity because it represents trust and stability.
A macron is a diacritical mark: it is a straight bar (-) placed above a vowel. We have incorporated a horizontal line in an identity because it represents trust and stability.
(Input & Output)
(Input & Output)
The symbol of the new brand identity is 'lO! I' stands for input, 'O' stands for output and denotes continuous learning and evolution.
iauro is the company that builds everything between input & output.
The symbol of the new brand identity is 'lO! I' stands for input, 'O' stands for output and denotes continuous learning and evolution.
iauro is the company that builds everything between input & output.
04 - COLOUR PALLETE
04 - COLOUR PALLETE
05 - WEBSITE
The entire website of the brand has been revamped, from the concept to its content and design.
OneZeroEight, created a wireframe for the website to commence with the work. The new website is based on the industry standards and consumers expectations. For the website- we have created videos, infographic, animations, creatives and content.yana Buddhism emphasizing the value of meditation and intuition rather than ritual worship or study of scriptures.
The entire website of the brand has been revamped, from the concept to its content and design.
OneZeroEight, created a wireframe for the website to commence with the work. The new website is based on the industry standards and consumers expectations. For the website- we have created videos, infographic, animations, creatives and content.yana Buddhism emphasizing the value of meditation and intuition rather than ritual worship or study of scriptures.
06 - Stationery & Merchandise
All the merchandise has been changed and redesigned right from bags, to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for auro's new identity, where we have done internal branding, created a short video-which reveals the new brand identity, etc.
All the merchandise has been changed and redesigned right from bags, to visiting cards, notepads, t-shirts, coffee mugs, etc. We have also created the launch strategy for auro's new identity, where we have done internal branding, created a short video-which reveals the new brand identity, etc.
IO Comics
IO Comics
Working remotely created turmoil. Reasons to smile were few.
"To address this, two consultants - ‘I’ and ‘O’ were introduced."
I and O were inspired by the
brand symbol
I and O were inspired by the
brand symbol
these characters were designed to bring a lighter, more human touch to communication.
these characters were designed to bring a lighter, more human touch to communication.
Through a weekly series every Friday on iauro’s social media channels,
‘I’ and ‘O’ delivered humor and wit, creating moments of relief and engagement while adding a sense of fun to the overall brand experience.
Through a weekly series every Friday on iauro’s social media channels,
‘I’ and ‘O’ delivered humor and wit, creating moments of relief and engagement while adding a sense of fun to the overall brand experience.
Through a weekly series every Friday on iauro’s social media channels,
‘I’ and ‘O’ delivered humor and wit, creating moments of relief and engagement while adding a sense of fun to the overall brand experience.
Through a weekly series every Friday on iauro’s social media channels, ‘I’ and ‘O’ delivered humor and wit, creating moments of relief and engagement while adding a sense of fun to the overall brand experience.
Through a weekly series every Friday on iauro’s social media channels,
‘I’ and ‘O’ delivered humor and wit, creating moments of relief and engagement while adding a sense of fun to the overall brand experience.
Evolve 01
Evolve 01
Leadership Platform
Leadership Platform
an iauro initiative celebrates these success stories by sharing them with impacts of tomorrow.
an iauro initiative celebrates these success stories by sharing them with impacts of tomorrow.
Leadership Platform
an iauro initiative celebrates these success stories by sharing them with impacts of tomorrow.
Leadership Platform
an iauro initiative celebrates these success stories by sharing them with impacts of tomorrow.
Designed a scalable visual system for Evolve 01 across digital touchpoints — ensuring consistency from announcement to closure, while visually expressing the idea of continuous evolution.
Internal Branding
Internal Branding
The workspace was designed to reflect iauro’s belief that people should drive technology. Instead of a purely functional environment, the space becomes a living expression of curiosity, evolution, and continuous learning.
The workspace was designed to reflect iauro’s belief that people should drive technology. Instead of a purely functional environment, the space becomes a living expression of curiosity, evolution, and continuous learning.
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