Social Media Marketing Executive

Social media is more than content — it's about building conversations, strengthening communities, and keeping brands relevant. You'll plan, execute, and manage social media initiatives for multiple client brands, working alongside strategists, designers, and content creators.

Team

Marketing

Type

Full-Time

Location

Pune (On-site)

Experience

1+ Years

What you'll own

Develop and execute social media strategies for client brands across multiple industries.
Create engaging content calendars aligned with campaign objectives.
Write compelling captions and social media copy that reflect each brand's voice.
Identify target audiences and recommend content strategies to improve engagement and reach.
Schedule, publish, and manage content across social media platforms.
Manage community engagement by responding to comments, messages, and interactions.
Plan and execute paid social media campaigns in collaboration with the digital marketing team.
Monitor campaign performance and prepare reports on engagement, reach, and return on investment.
Analyse social media trends, competitor activities, and platform updates to identify new opportunities.
Optimise social media content based on performance insights.
Collaborate with graphic designers, content writers, and digital marketing specialists to deliver integrated campaigns.
Ensure all communication remains consistent with each client's brand identity.

Green flags

You have experience managing social media for brands across multiple industries
You understand how to build content calendars around campaign objectives
You can write copy that reflects different brand voices
You understand target audiences and how to improve engagement and reach
You pay attention to social media performance and use insights to improve content
You actively follow social media trends and platform updates
You enjoy collaborating with designers, content writers, and digital marketers

Red flags

You see social media as only creating and publishing posts
You struggle to adapt copy to different brand voices
You create content without understanding the target audience or campaign objective
You don't track or analyse social media performance
You don't keep up with platform changes and social media trends
You struggle to manage multiple brands and deadlines
You are uncomfortable with community engagement or client collaboration

Tools you should know