Digital Marketing Executive
As a Digital Marketing Executive, you'll plan, execute, and optimise digital campaigns that help clients hit their business goals — blending creativity with data across multiple digital channels while always looking for ways to improve performance.
Team
Operations
Type
Full-Time
Location
Pune (On-site)
Experience
2+ Years
What you'll own
Plan, execute, and optimise digital marketing campaigns across multiple channels.
Develop lead generation strategies to support business growth.
Execute and monitor paid campaigns across Google Ads and Meta platforms.
Manage email marketing and SMS marketing campaigns.
Support website marketing initiatives and landing page optimisation.
Work closely with the SEO team to improve website visibility and organic performance.
Coordinate with content creators and designers to develop campaign assets.
Monitor campaign performance and prepare detailed reports using analytics tools.
Analyse campaign data and recommend improvements to maximise performance and return on investment.
Stay updated with emerging digital marketing trends, platform updates, and AI tools.
Ensure all digital marketing activities align with client objectives and brand guidelines.
Green flags
Hands-on experience managing digital marketing campaigns
Understands how different digital marketing channels work together
Experience with Google Ads and Meta Ads Manager
Understands lead generation and conversion optimisation
Enjoys analysing campaign performance and making data-driven decisions
Can work with content creators, designers, SEO teams, and clients
Stays updated with digital marketing trends and AI tools
Red flags
Only understands one digital marketing channel
Uncomfortable working with campaign data and performance reports
Executes campaigns without understanding the client objective
Struggles to manage multiple projects and deadlines
Doesn't use performance insights to improve campaigns
Not interested in learning new platforms and technologies
Tools you should know
Google Ads
Meta Ads Manager
Google Analytics (GA4)
Google Search Console
Looker Studio
Google Tag Manager
Mailchimp or similar email marketing platforms
ChatGPT, Claude, Perplexity, or similar AI tools
You are a fit if you think like this
Think Strategically: Every campaign should contribute to a client's business objectives
Are Data-Driven: You enjoy analysing performance and making informed decisions
Collaborate Effectively: You work well with designers, content creators, developers, and clients
Stay Curious: You enjoy exploring new marketing trends and technologies
Take Ownership: You are proactive, dependable, and committed to quality work
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