Insights

The Most Dangerous Competitor May Be the One That Changes the Buying Criteria
The Most Dangerous Competitor May Be the One That Changes the Buying Criteria
by OneZeroEight
by OneZeroEight
Oct 28, 2026
Oct 28, 2026
5 min read
5 min read

Brand Consistent? Great. But Would Anyone Recognise You Without Your Logo?
Brand Consistent? Great. But Would Anyone Recognise You Without Your Logo?
by OneZeroEight
by OneZeroEight
Oct 26, 2026
Oct 26, 2026
5 min read
5 min read

“Frictionless UX” Is the Wrong Goal for Some AI Products
“Frictionless UX” Is the Wrong Goal for Some AI Products
by OneZeroEight
by OneZeroEight
Oct 05, 2026
Oct 05, 2026
6 min read
6 min read

When Every Competitor Says the Same Thing, Brand Positioning Stops Working
When Every Competitor Says the Same Thing, Brand Positioning Stops Working
by OneZeroEight
by OneZeroEight
Oct 01, 2026
Oct 01, 2026
4 min read
4 min read

Quick Commerce Has Changed What Packaging Has to Do
Quick Commerce Has Changed What Packaging Has to Do
by OneZeroEight
by OneZeroEight
Sept 30, 2026
Sept 30, 2026
6 min read
6 min read

Has the Rebrand Trigger Changed? Are Companies Outgrowing Their Brands Faster?
Has the Rebrand Trigger Changed? Are Companies Outgrowing Their Brands Faster?
by OneZeroEight
by OneZeroEight
Sept 15, 2026
Sept 15, 2026
4 min read
4 min read

AI Is Making B2B Companies Sound More Alike, Not More Different
AI Is Making B2B Companies Sound More Alike, Not More Different
by OneZeroEight
by OneZeroEight
Sept 15, 2026
Sept 15, 2026
4 min read
4 min read

108 Circles: Rethinking Empathy, Friendship & Culture
108 Circles: Rethinking Empathy, Friendship & Culture
by OneZeroEight
by OneZeroEight
Aug 13, 2026
Aug 13, 2026
6 min read
6 min read

Crafting Connection: The Irresistible Power of Your Brand Story
Crafting Connection: The Irresistible Power of Your Brand Story
by OneZeroEight
by OneZeroEight
Jul 18, 2025
Jul 18, 2025
4 min Read
4 min Read

Branding vs. Marketing: Understanding the Core Difference for Lasting Growth
Branding vs. Marketing: Understanding the Core Difference for Lasting Growth
by OneZeroEight
by OneZeroEight
June 27, 2025
June 27, 2025
5 min read
5 min read

The Foundational Difference: Branding vs. Marketing Explained
The Foundational Difference: Branding vs. Marketing Explained
by OneZeroEight
by OneZeroEight
June 19, 2025
June 19, 2025
3-4 min read
3-4 min read

Your Brand’s DNA
Your Brand’s DNA
by OneZeroEight
by OneZeroEight
June 19, 2025
June 19, 2025
3–4 min read
3–4 min read

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