Introduction
Social Media Strategy
By offering this content, we have successfully positioned ChikuPiku as a trusted partner in their parenting journey, delivering impactful, accessible content that makes parenting a little easier every day.
Content for Children
There is a difference between good and bad screen time.
Good screen time is where a child is exposed to content that does not cause overstimulation, is easy on the eyes and ears and is age appropriate.
ChikuPiku is building a bank of content for Parents to show to their kids, guilt-free, worry-free. ChikuPiku’s content helps children develop an interest in Music, language and our culture.
Title: Ek Hoti Idli
Title: Balacha Jevan
Content for Parents
Expert Talks (Podcast)
ChikuPiku’s Expert Talks series covers a wide range of Parenting Pain Points like – How to raise children? How to boost a child’s immunity?
These questions are answered by Experts such as – Nutritionists, Brain Development Experts, Parenting Coaches, Child Psychologists, etc.
Practical Advice along with discussions on root-level issues make these interviews a must-watch for Parents.
Title: Why are Plastic Tiffin Boxes and Bottles harmful for children?
Title: Should a 1 year old eat the same food as you?
Content for Parents
Expert Talks (Podcast)
ChikuPiku’s Expert Talks series covers a wide range of Parenting Pain Points like – How to raise children? How to boost a child’s immunity?
These questions are answered by Experts such as – Nutritionists, Brain Development Experts, Parenting Coaches, Child Psychologists, etc.
Practical Advice along with discussions on root-level issues make these interviews a must-watch for Parents.
Title: Don’t moms deserve a break?
Title: Playing with children – Tiresome task or a source of happiness?
YouTube is another platform where we are building a constant supply of rich content for Parents as well as for children. Our YouTube channel helped a lot of parents especially during Covid times when we did Storytelling Sessions, Art & Craft sessions and Expert Talks.
Blogs
Blogs generated for ChikuPiku are again ways in which we try to remedy Parents’ pain points. Covering topics like – Children’s health, Brain Development, Creating child-centric homes.
We use WhatsApp Groups as platforms to interact and engage directly with our Target Audience. Through these groups, we run habit building challenges where ChikuPiku shares tools, Videos, Tips, Polls, Guidelines for parents to use.
These groups are like communities where like-minded parents come together to support and encourage each other while consuming content provided by ChikuPiku.
Collaborations
आजीबाई जोरात (Marathi Play)
Celebrity Endorsement – Nirmiti Sawant
This is a Marathi play that promotes the love for reading/books and Marathi language which aligns with ChikuPiku – A brand selling Marathi Magazines for Children. A brand trying to inculcate the habit of reading among non-readers.
Influencer Marketing
ChikuPiku regularly collaborates with influencers (usually our client’s own Magazine Subscribers) to promote the habit of reading among kids.
Influencer Marketing
Collaboration with Amuk Tamuk – A podcaster popular among Marathi-speaking community speaking about Brain Development in children.
Partners to provide screen-free quality family time options
User Participation
Impact