Services
Sector
Rebranding | Photoshoot | TVC | Radio | Outdoor
Recipe Book / Culinary Content
Nitin Prakashan has been publishing this book for the last 15 years. As the name suggests USP of the product is the accuracy in the recipe preparation and measurements given. Each recipe is followed by special tips provided by the writer- Mrs. Jaishree Deshpande. Well-known writer P. L. Deshpande and his wife Sunita Deshpande had complimented Jaishree Tai for her cooking skills.
For various sections in this book, we prepared each dish to capture aesthetically beautiful and tempting visuals. To highlight the vibrancy of the food, we used colourful elements and spices for garnishing.
Food photography has the power to appeal to consumers’ emotions, making them pause, look, and crave a taste. Every cuisine has a distinct personality, and it’s important to bring that uniqueness forward. We achieved this by capturing rich, appetizing imagery.
A popular Marathi film actor, Siddharth Chandekar, along with well-known actress Aarti Wadgablakar, was featured to promote the campaign ‘आता एकही रेसिपी चुकणार नाही.’ Their presence made the campaign more relatable for young married couples, while also strengthening recall value for the book.
To represent the young generation actor Siddharth Chandekar was shown as a protagonist in the advertisement. He was shown cooking
independently in the kitchen. This advertisement was broadcasted on colours Marathi channel during the festive season. The Aston band of the
book was also flashed during Colors Marathi’s Mejwani PariPurna Kitchen, which is a popular recipe show.
Recipe being in the Marathi language we opted to go with Colors Marathi’s Mejwani PariPurna Kitchen, a popular channel amongst a number of
women in Maharashtra.
