BALCO Medical Centre – Brand Identity Design & Marketing in Raipur
by Aishwarya Gaikwad Sep 23, 2019
Brand Identity Design to Marketing Collaterals for Launch the Brand in Raipur
VMRF is a non-profit organization initiated by Vedanta Resources and Bharat Aluminium Co. Ltd. (BALCO) to contribute to the prevention of cancer and its related illnesses through a Centre of Excellence in medical, surgical, and radiation oncology. More than 2.5 million Indians currently live with cancer and the country sees over 5,50,000 cancer-related deaths each year. With these statistics in mind, VMRF aims to bring ultra-modern, multi-modality diagnostic and therapeutic facilities within easy reach of India’s population at a reasonable and affordable cost.
Challenge
To make Balco the preferred choice for affordable cancer treatment center for all classes of consumers
Objective
To establish BALCO as a leading state of art cancer research and treatment center
Brand Design – Creating Brand Perception
Communicating brand BALCO’s attributes & values i.e. care, compassion, cure, trust & more through colors & elements.
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