Client Name: Reboot | www.rebootarena.com

Problem Statement:
Creating Name, Tagline and Brand Identity for an upcoming sports facility in Hinjewadi, Pune. The identity needed to have an appeal to the youth working in IT and Corporate sector and a connect with sports.

Name & Tagline:

Reboot is a widely used term in the field of IT. It conveys the notion of starting afresh.

The tagline ‘Switch To Sports’ encourages the audience to take a break from the monotony of the urban lifestyle.

Brand Identity Design:

Brand identity for Reboot is created to capture the spirit of sports that carries a modern, classy and peppy outlook. Built to make a statement, the logo is inspired by the concept of ‘infinite spirit of sporting’.

Colour Palette:

We chose a combination of Green and Black for Reboot.

Brand Communication:

Overall communication of the brand captures the spirit and emotion associated to sports; it aims at evoking the spirit and feelings in the target audience. It helps build an identity which attracts people toward sporting activities.

Reboot Inception:

Reboot Inception is a futsal tournament conceptualized and conducted especially for the corporate and the IT employees in the city.  

Colour Palette:

Keeping in mind the nature of this event, we used the colours associated with a football field throughout the designs. Thus, all the designs are made in brown and green, brown being the soil and green being the grass.