Client Name: Raymond - Corporate HR Group | www.raymond.in
Raymond is one of India's largest fabric and fashion retailer with over 700 retail shops across 200 cities.
Problem Statement:
To create a theme for 'Interchange', an annual internal event conducted by Raymond for the Top Management. The theme was to be further developed and supported with a logo identity, brand communication and event designing. This theme had to be developed from the main issue being addressed at the conference, 'Managing Disruptive Change in the VUCA World'.
Solution Offered:
As the focus of the conference was towards enabling the leadership to manage disruptive change, we created a theme that spoke of the spirit of leadership. The theme created was, ‘I CAN’.
Another element that was unique to the designing of Interchange 2016 was the logo design that we created. It was a typographical take on the name of the event with a prominence to the letter ‘I’. With a whirl atop ‘I’ is a representative of the unpredictable world that every business must face and stand against in order to survive.
The color scheme used to depict the whirl is a bold and bright and exhibits the very nature of the change. With a bold and powerful font, this logo identity conveys its ability to stand out.
Raymond is one of India's largest fabric and fashion retailer with over 700 retail shops across 200 cities.
Problem Statement:
To create a theme for 'Interchange', an annual internal event conducted by Raymond for the Top Management. The theme was to be further developed and supported with a logo identity, brand communication and event designing. This theme had to be developed from the main issue being addressed at the conference, 'Managing Disruptive Change in the VUCA World'.
Solution Offered:
As the focus of the conference was towards enabling the leadership to manage disruptive change, we created a theme that spoke of the spirit of leadership. The theme created was, ‘I CAN’.
Another element that was unique to the designing of Interchange 2016 was the logo design that we created. It was a typographical take on the name of the event with a prominence to the letter ‘I’. With a whirl atop ‘I’ is a representative of the unpredictable world that every business must face and stand against in order to survive.
The color scheme used to depict the whirl is a bold and bright and exhibits the very nature of the change. With a bold and powerful font, this logo identity conveys its ability to stand out.
Share
Related Projects
Overview
